Welcome to Technology for Tourism, an initiative for technology providers and tourism promoters to improve the visitor experience.
This campaign is centered around the Malvern Hills in the United Kingdom, a unique tourist destination in a community renowned for technology development and innovation. The initiative is built on three pillars of activity:
• A network for technology providers and tourism promoters to share insights and best practice.
• A forum of open innovation and collaboration to learn about and develop new products & services applicable to the tourism industry.
• A testbed for innovative new ideas to be deployed in and around the Malvern Hills, a tourist destination that draws over a million visitors per year to a range of indoor and outdoor attractions.