Welcome

Welcome to Technology for Tourism, an initiative for technology providers and tourism promoters to improve the visitor experience.

This campaign is centered around the Malvern Hills in the United Kingdom, a unique tourist destination in a community renowned for technology development and innovation. The initiative is built on three pillars of activity:

• A network for technology providers and tourism promoters to share insights and best practice.

• A forum of open innovation and collaboration to learn about and develop new products & services applicable to the tourism industry.

• A testbed for innovative new ideas to be deployed in and around the Malvern Hills, a tourist destination that draws over a million visitors per year to a range of indoor and outdoor attractions.

 

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