Welcome to Technology for Tourism, an initiative for technology providers and tourism promoters to improve the visitor experience.

This campaign is centered around the Malvern Hills in the United Kingdom, a unique tourist destination in a community renowned for technology development and innovation. The initiative is built on three pillars of activity:

• A network for technology providers and tourism promoters to share insights and best practice.

• A forum of open innovation and collaboration to learn about and develop new products & services applicable to the tourism industry.

• A testbed for innovative new ideas to be deployed in and around the Malvern Hills, a tourist destination that draws over a million visitors per year to a range of indoor and outdoor attractions.


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